Morning Consult

Built brand awareness, created brand differentiation, and developed lead generation programs for a Series B company.

Background

Morning Consult is a global data intelligence company with a data collection technology platform at the center. This technology enables collection of what people think about brands, the economy, and geopolitics in real time.

Developed the first marketing operations team that allowed effective capture of the leads, launched successful brand awareness content campaigns and initiated marketing analytics arm.

Marketing Operations

  • Created a marketing operational flow and strategy to capture accurate data to fuel the Marketing/Sales pipeline.

  • Assessed campaign processes, discovered channel opportunities and monitored attribution models.

  • Established marketing automation and CRM flow.

  • Onboarded necessary marketing tools for increased efficiency.

Project Deliverables

  • Lead Scoring Model

  • Email Templates

  • Target Lists/Exclusion Lists

Digital Activation

  • Drove meaningful interactions across digital channels including Facebook, LinkedIn and Google.

  • Analyze individual campaigns, including total lead counts, engagement trends, associated costs, and other key performance callouts.

Project Deliverables

  • Ad Designs

  • Campaign Optimization

  • Campaign Effectiveness

Marketing Analytics

  • Discovered insights into campaigns, customer behavior, and ROI.

  • Equipped strategy with actionable analytics.

Project Deliverables

  • Lead Funnel visualization

  • Monthly Funnel Reporting

  • Bizible Attribution

  • Email Performance Report

Previous

CultureIQ
Next

Welcome