CultureIQ

Transformed one of the leading employee engagement survey platforms from a Seed stage startup to a scaling business.

Background

CultureIQ is a culture management platform that combines software and human strategy to help companies understand and strengthen their culture. CultureIQ merged with CEB Workforce Surveys & Analytics (WS&A) division after it was acquired from Gartner with the financial support of the private equity firm ParkerGale Capital in 2018.

Worked on rebranding, website redesign and content development.

Website Redesign

  • Drove leads among target audience

  • Created content strategy using key user personas

  • Maintained search credibility based on existing site and ensure SEO best practices are implemented in the new site

  • Developed a new visual design reflective of the newly developed brand

Project Deliverables

  • Website Architecture

  • Wireframes

  • Style Boards/Site Design

  • Content Entry

  • Website Launch

  • Post-Launch Support

Rebranding Goals

  • Ensureed we strengthen and evolve the CultureIQ brand and messaging without diluting the existing equity that each company has built with its existing customer base and marketplace.

  • Shifted perceptions, transition equity, and retain and migrate customers as seamlessly as possible.

Project Deliverables

  • Stakeholder Interviews

  • Competitive Landscape

  • Target Personas and Positioning Statement

  • Brand Touchpoint Audit

Content Strategy and Audit

  • Set the strategy that established CultureIQ’s unique opportunity using content to position CultureIQ as the most powerful expert-led and flexible, technology-enabled culture management platform.

  • Documented the best practices that enable you to put the strategy into action

  • Executed on strategy through content creation, optimization, and repurposing

Project Deliverables

  • Blog

  • Sales Collaterals

  • ebooks

  • Whitepapers

  • Case Studies

Next

Morning Consult