Fractional Marketing, Built for Startups and Growing Teams.
From 0 → 1: The Marketing Backbone Your Company Needs
We partner with early-stage and growth companies across tech and adjacent industries to articulate their value, structure their marketing foundation, and build a scalable GTM engine that drives predictable growth. The work is grounded in a structured three-pillar system designed to create clarity, establish a scalable go-to-market foundation, and support execution with confidence.
Clarity System: Positioning, messaging hierarchy, differentiation strategy, ICPs, offer architecture.
GTM System: Go-to-market strategy, website narrative & IA, demand foundations, funnel structure, content & activation strategy, measurement frameworks.
Fractional Leadership: GTM leadership, weekly operating cadence, execution oversight, team alignment, workflow design, vendor management, roadmap accountability.
Sometimes this work begins with a focused GTM reset. Other times, it means building and leading the function until it’s ready to scale or be handed off to an internal hire. In all cases, the objective is the same: to replace guesswork with clarity, and momentum with repeatability.
Who We Work With
B2B SaaS, tech-enabled services, and emerging platforms
Founder-led teams building toward their first repeatable GTM motion
Companies with early traction but inconsistent pipeline or messaging
Teams that need senior marketing leadership before a full-time hire makes sense
Probably not a fit if:
You’re looking for tactical execution only
You want growth without foundational clarity
Our Capabilities
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Brand Development
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GTM Strategy
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Product Marketing
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Content Strategy
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Marketing Design
“Gachi stepped in at a critical moment and helped us move from scattered ideas to a clear, focused go-to-market direction. Their ability to operate at both a strategic and execution level made a real difference for our team.”
— SARAH L., GACHI CLIENT